RAUFASER is a Berlin based fashion brand, that I founded with two friends, focussing on fashion as a creative expression, blending art, community, and craftsmanship. The brand focuses on creating unique, handmade pieces that are designed to create new shapes, silhouettes and appearances. Through careful experimentation with textures, materials, and cuts it offers a distinct, artistic take on fashion.
Abstract
Redefining fashion as an artistic dialogue—creating a deeper connection between fashion and it’s community.
RAUFASER is a berlin based fashion brand that redefines fashion as a creative expression, blending art, community, and craftsmanship. the brand focuses on creating unique, handmade pieces that are designed to create new shapes, silhouettes and appearances. through careful experimentation with textures, materials, and cuts it offers a distinct, artistic take on fashion.
Challenge
Fashion as a closed system: exclusive, opaque, disconnected.
Fashion has long been defined by exclusivity, gatekeeping, and closed processes. Designers and brands create behind closed doors, while consumers are left on the outside, invited only to buy into a finished vision. This lack of transparency and participation disconnects people from the products they wear. The result is overproduction, uniformity, and a culture of consumption that often feels detached and unsustainable.
So what?
Without change, fashion risks irrelevance and promoting even more unsustainability.
If fashion continues to operate as a top-down system of exclusion and spectacle, it risks deepening its disconnect from cultural realities and consumer values. People are increasingly seeking belonging, authenticity, and participation. Without new ways to open up the creative process and invite collaboration, the industry will remain out of touch, fueling waste and weakening its cultural relevance.
Concept
A platform that opens fashion, turning exclusivity into collective creativity.
RAUFASER connects brands, consumers, and creators through co-creation, transparency, and exchange. Instead of fashion being designed behind closed doors, people participate in shaping collections via events, workshops, and digital tools. By blending analog and digital formats, RAUFASER makes participation accessible and scalable, from local gatherings to global collaborations. Fashion becomes more than clothing: it becomes a shared cultural experience.
Ethos
Responsible, transparent, and built to last.
We are committed to responsibility and transparency in every step of production. In response to the environmental and social consequences of fast fashion, we focus on creating long-lasting garments with purpose and integrity.
We believe that fashion should not come at the expense of people or the planet. That’s why we produce in limited quantities, handmade in berlin, value timeless design over seasonal trends, and aim to make clothing that reflects awareness, not excess.
Brand
Raw minimalism as a timeless brand language.
RAUFASER’s visual identity is raw, reduced and precise - brutalist minimalism, anchored in a strict black-white-grey palette that mirrors the brand’s sculptural silhouettes.
The Website is a minimalist, monochrome shop that showcases RAUFASER’s collections and products, designed in the brands design language, with a lot of motion elements.
We create handmade garments through bold experimentation with shapes, textures, and materials - each piece challenging conventional silhouettes.
The permanent “serie” collection offers timeless pieces that are always available.
Result
RAUFASER
RAUFASER presents handmade garments that push beyond convention through sculptural silhouettes and material experimentation.
The result is a collection that feels raw, minimal, and distinct, fashion reduced to essence, designed to endure.
Process
RAUFASER Launch Event
On sunday, 27th of july, over 500 guests joined us at salon am moritzplatz to celebrate the launch of RAUFASER. An evening of fashion, live performance, art, music, and an open bar.
RAUFASER at POSITIONS Berlin
RAUFASER is among 20 Berlin fashion brands selected for Fashion Positions 2025, part of Berlin Art Week. The format blurs the line between fashion and art, presenting collections as installations to over 30,000 visitors each year. (Images by POSITIONS)